"VLONE is just a lifestyle: live alone, die alone" - ASAP Rocky. Despite breaking through into popular fashion culture in the last through years, VLONE started much earlier than what most would know.
Starting out in 2011 thanks to ASAP Bari and ASAP K, Bari would eventually call upon the Edison Chen of CLOT fame to help fully realise his vision.
Initially it was a "friends and family brand"; only given to select few chosen by ASAP Bari & the Mob. It was this exclusivity that gave
the brand it's allure; you would see it on the likes of ASAP Rocky, Playboi Carti and Ian Connor, but you couldn't simply go out and buy it.
Fast forward a couple years and in the midst of the merging of high fashion and streetwear worlds, VLONE penetrated popular culture and became a globally recognised brand, leading to pop up stores in places like Los Angeles, London and Hong Kong.
Most known for the simple "VLONE" typeface design; VLONE is much more than a simple streetwear startup and has blurred the lines between high fashion and streetwear fashion constantly over the past several years.
From forward thinking and one off pieces that are put at their display on runway shows, to collaborations with the likes of Off White and Nike, it's been these moves that have helped distinguish the brand and put it in a league above others. The later of which infamously resulted in the Air Force 1 x VLONE collaborative shoe; a heralded release that fetches for thousands of dollars online.
However at the same time, VLONE has never shied away from tapping into its urban roots and particularly over the past couple years it's been a vessel for new artists to stamp their mark into the brand's legacy. Collaborations with Playboi Carti, Juice WRLD, Pop Smoke and City Morgue are among the most notable.
Other notable releases have seen the likes of Fragment, Palm Angels and Neighborhood all step into the world of VLONE.
Despite its position as a leading brand within the culture, VLONE remains selective and elusive with it's releases often taking significant time in between drops that contribute to the lust for the brand from it's fans.